Choice Hotels International, Inc. and its subsidiaries (“Choice”, “we” or “us”) are committed to providing you with an efficient and customized Internet experience. We are also committed to protecting your privacy and ensuring your Internet experience is secure. That is why we want you to be informed about your privacy choices when you visit our website. This online Privacy and Security Policy describes the information we collect through our websites, how we use that information, and how we protect your personally identifiable information.
Some countries also require notice about other means of collecting personal information. This policy also sets forth our practices for obtaining personal information from other sources, such as written or verbal communications or information collected at a hotel. This statement covers personal information that is subject to the European Union Data Protection Directive, commonly referred to as the “EU Privacy Directive”. We have chosen to comply with the EU Privacy Directive by joining the US Department of Commerce’s “Safe Harbor” program, which satisfies its obligations under the EU Privacy Directive.
Choice engages in periodic self-assessments to determine our compliance with the Safe Harbor program and this privacy statement. For any disputes alleging mishandling of personally identifiable information in violation of the Safe Harbor, Choice participates in the BBBOnline Dispute Resolution Program.
Your personally identifiable information that we collect is processed in the United States of America. By submitting your personal information to us, you agree to the transfer and processing of your personal information outside the European Economic Area in accordance with the terms of this Policy.
Hotels franchised under Choice’s brand (“Franchised Hotels”) are independently owned and operated. Your personal information collected or maintained directly by the Franchised Hotels is not subject to this policy, unless such information has been shared with us. If you book a reservation directly with a hotel and that hotel utilizes our proprietary property management system, your personal information related to that reservation will be transmitted to and processed by Choice.
What information do we collect?We collect information from you that allows us to provide services and content that are customized to your needs. You are anonymous on this site until you provide us with this information, unless you:
- access this site from a link in an e-mail we sent you; or
- are a Choice Privileges® member or have created a profile and you either login to your account or choose to be remembered via cookies, including on a web-enabled mobile device.
When you use our reservation system, call our toll-free reservation telephone number, become a Choice Privileges member, create an online profile, or purchase a gift card, we collect personally identifiable information that you supply, such as your name, address, telephone number, e-mail address, room preference, credit card details and Choice Privileges number. We may also ask for additional information such as an association number (e.g., AAA), corporate account number, or group number.
If you choose to earn airline miles or other third-party loyalty program points from your stay at a Franchised Hotel, we will ask you to provide us your membership number for such loyalty program.
Choice may occasionally conduct sweepstakes and contests that offer you the opportunity to win prizes. As part of entering a sweepstakes, certain personally identifiable information such as name, mailing address, e-mail address and Choice Privileges number may be required.
Children’s Privacy: Our websites are not intended for children and we do not knowingly solicit or collect personal information for persons under the age of 18.
How do we use the information we collect? We do not sell, trade, rent, or release your personal information to anyone outside our company, contractors, affiliates or Franchised Hotels, other than in compliance with this privacy and security policy. We and our affiliates use the personal information you provide voluntarily to administer our business activities, provide customer service, contact you concerning your stay with a Franchised Hotel, and make other products and services available to you. We share your information with our Franchised Hotels, credit card issuers, and other companies where necessary to complete your transaction. We may also use your information to send you promotional communications by mail or e-mail, or share your information with our business partners.
Reservations We maintain a centralized reservations system that retains your personally identifiable information when you make a reservation for a Franchised Hotel via our worldwide accessible websites, our call centers, the Franchised Hotels, and third-party travel agents and travel websites that connect to our reservation system. The personal information collected in the reservation system is needed to secure and process your reservation. Some of your personally identifiable information (including credit card number) will be processed in the United States to complete your transaction and to facilitate the making of future reservations. Only that personal information which is reasonably required to facilitate your reservations is collected and shared between Choice and the Franchised Hotels.
We will use your email address to send a confirmation and, if necessary, might use the other information to contact you regarding your reservation. We will also use your email address to:
- send you a pre-arrival message summarizing your confirmation details and providing other information about the area and the Franchised Hotel;
- notify you about special offers and promotions; and
- send you periodic satisfaction or market research surveys.
Marketing, Sweepstakes & Contests We may use your personal information to send you via e-mail, telephone or postal mail promotions, surveys, third party offers, sweepstakes and contests.
Choice Privileges Members If you are a Choice Privileges member, we will use your personal information to perform certain administrative tasks necessary for the administration and operation of the program such as: (1) allowing you to earn points for staying at various Franchised Hotels; and (2) allow Franchised Hotels to be aware of the Choice Privileges points earned by members so that such hotels can award and redeem points.
We may also use your personal information to send you via e-mail, telephone or postal mail program details, account summaries, satisfaction surveys, promotions, third party offers, sweepstakes and contests. We may also contact you about applying for the Choice Privileges Visa® card by Barclays Bank. Choice Privileges members’ personal information may be collected through Choice’s websites, by Choice’s call centers, paper applications, or may be passed on to Choice by Franchised Hotels. Choice may transfer personal information to Franchised Hotels as a part of administering the Choice Privileges program as outlined above. Choice processes Choice Privileges members’ personal information in the United States.
E-Folio If you participate in the electronic billing e-folio program, your hotel bill will be sent to you over the Internet in an unsecure (unencrypted) manner and could be subject to interception by third parties. If you use a corporate credit card, billing information and the details of your hotel stay will be shared with the credit card provider who, in turn, will provide it to your employer.
Other Uses of Personal Information To serve you better, Choice may combine information you give us online, at Franchised Hotels, through the mail, or in any other way. Choice may also combine that information with publicly available information and information Choice receives from others or cross-references. Choice uses that combined information for the purposes described in this privacy statement.
To the extent required or permitted by law, we may collect, use and disclose personal information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use your information as permitted by law to perform credit checks, report or collect debts owed, or protect the rights or property of Choice, our employees, our Franchised Hotels, our customers, this site, or its users.
Do you share my personal information with third parties? As noted above under “Reservations”, Choice will need to transfer your personal information to Franchised Hotels to secure your reservation or in connection with awarding or redeeming Choice Privileges points. Please note that some hotels may be in countries other than your country of residence and may not provide an equivalent level of data protection.
Choice distributes personal information about guests and Choice Privileges members to third party service providers such as market researchers and fulfillment houses. We also use such third parties to: (i) conduct data processing for Choice, (ii) engage in e-mail and direct mail communications on behalf of Choice, (iii) administer sweepstakes and contests, (iv) administer guest surveys, and (v) compile information for us about the type and frequency of guest stays and the use of the Choice Privileges program by members. These parties are contractually prohibited from using personally identifiable information for any purpose other than the purpose that Choice specifies.
Choice may also distribute personal information to airline and other companies upon request of guests, in order to allow guests to: (i) earn frequent customer miles/points with such airline and other companies for stays at hotels, or (ii) redeem Choice Privileges points for goods and services of such airline and other companies.
Choice may partner with other companies to provide co-sponsored or co-branded promotions, sweepstakes, contests, products and services and may share your information with these companies.
If you choose to apply for a Choice Privileges Visa Signature card, you will be linked from Choice’s website to Barclays Bank Delaware’s website and will be required to enter certain personally identifiable information as part of the credit application process. Please refer to Barclays Bank Delaware’s privacy statement posted on their website to understand how the information you supply will be used.
Although unlikely, in certain instances, Choice may disclose your personally identifiable information when Choice has reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Choice or to others. Choice may also disclose your personally identifiable information when Choice believes the law requires it.
How do I opt-out of marketing communications or otherwise change my privacy preferences? We respect the right of each visitor to control how his or her personal information is used. If you do not want us to provide your information to our business partners, or if you do not wish to receive promotional communications from us or our affiliates concerning special offers, discounts, airline bonuses, or contests, select one of the following options to provide us with your privacy preferences:
Click here if you have an Online Profile and edit your privacy preferences within your profile.
- OR -
If you do not have an online profile and do not wish to create one, click here to provide us with your privacy preferences.
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Use the “Unsubscribe” function in the e-mail you received from us.
Choice makes every reasonable effort to maintain the accuracy of personal information. If you become aware that information Choice maintains about you is incorrect or if you would like to update your information, please contact us as indicated above.
How do you store and secure my personal information? Our reservation system and other databases are maintained in the United States; therefore, your personal information will be collected (or transferred) and maintained in the United States. Once your information reaches us, we treat it as confidential and protect it through a variety of generally accepted industry standards.
You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Not accepting cookies will adversely affect your ability to perform certain transactions and functions on Choice websites.
Choice uses pixels or transparent GIF files to help manage its online advertising. These files enable Choice and its advertising partners to recognize unique codes on your web browser, which in turn, enable Choice to learn which advertisements bring users to its websites. The information that Choice collects and shares is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.
What if I apply for a career at Choice Hotels on Choicehotels.com? If you apply online for employment at Choice, you may be asked to provide us your name, address, e-mail and resume. Choice will use this information solely with respect to your job search and to determine your qualifications for a career with Choice.
Does this policy cover other sites linked from choicehotels.com? Choice is only responsible for the privacy and security policy and content on this website. This site contains links to other websites. Those sites are not covered by this privacy and security policy, and we are not responsible for the privacy practices or the content of those other sites.
What about changes to the Privacy and Security Policy? By using our site you consent to our collection and use of your personal information as described in this policy. Choice reserves the right to modify this privacy and security policy and related business practices at any time by posting updated text on this site. Any changes to this policy become effective upon posting of the revised policy to this site. Use of the site following such changes constitutes your acceptance of the revised policy then in effect.
This policy was last modified on October 18, 2011. What if there's a difference between versions of the Privacy and Security Policy? As a service to our customers, we make this privacy and security policy available in several different languages. In the event of any discrepancies between the various translations of the policy, the English version of the policy is the authoritative one.